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How The Elf on the Shelf Became an Empire (Ep. 11 with Chanda Bell)

How The Elf on the Shelf Became an Empire (Ep. 11 with Chanda Bell)
David Beall

 

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Episode Details

In a special holiday episode of The Joy of Leadership Podcast, Dr. James Taylor sits down with Chanda Bell, who co-authored The Elf on the Shelf book, which is the fourth-best selling children’s book of all time. She shares how her family turned a simple Christmas tradition into a worldwide phenomenon, the early struggles of self publishing the book, the future of The Lumistella Company, and how she incorporates faith into her company.

Episode Breakdown
  • (0:00) Introduction
  • (0:38) A look back to the inception of The Elf on the Shelf
  • (4:14) The struggles of publishing the original book
  • (7:58) Going all in on self publishing
  • (9:35) Hot off the press - selling one copy at a time
  • (12:18) Turning a book into a business
  • (16:25) The first big breakthrough thanks to Jennifer Garner 
  • (18:48) Living out the mission, vision, and purpose of The Lumistella Company
  • (26:39) Building partnerships and looking to the future
  • (35:12) Incorporating faith into her leadership role
  • (40:47) How The Lumistella Company uses its platform to give back
  • (45:46) How the Macy’s Thanksgiving Day Parade balloon came to be

 

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  • Joy of Leadership
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